Creative Direction: UGLY LEMON STUDIOS + Manvi Bhatnagar

Editing: UGLY LEMON STUDIOS (Premiere pro, After Effects, Capcut)

Clothes: Liu Jo

Model: Camille Chifflot

A short BTS (behind-the-scenes) of a campaign shoot.

The purpose of the campaign is to transport the Liu Jo Customers to a tropical destination utilizing a printed backdrop. 

Living in a world cast down by a pandemic, our freedom to travel and explore is snatched from us. We tend to feel scared, alone, and deprived of human interaction. This campaign aims to induce a positive outlook and remind customers what nature has to offer.